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The new OMV Top Wash is just in time for spring cleaning

18. March 2011. | 10:56

Source: Emg.rs

Just in time for spring cleaning, OMV is standardizing its Top Wash offer in eleven European countries and all OMV Top Wash car washes will be using top-quality car wash chemical technology from Caramba.

Just in time for spring cleaning, OMV is standardizing its Top Wash offer in eleven European countries and all OMV Top Wash car washes will be using top-quality car wash chemical technology from Caramba.

All those drivers who want to free their cars from the last remaining winter road salt residue can test the three new OMV Top Wash programs at four OMV filling stations with car washes in Serbia, starting on March 1, 2011.

There are many reasons to treat a car to a special wash. Especially in spring a professional car wash is necessary to free the vehicle from the entire residue that can damage its body. A good, thorough clean also will give a car back its radiant appearance and reduce rust formation to help extend the life of the car.

With a glossy finish and no rust to blemish its good looks, a car's re-sale value is even higher. And finally, those drivers who regularly bring their cars to the car wash also save on costly repairs.

Wash, protect and dry!

Starting March 1, 2011, OMV customers at more than 800 OMV filling stations with OMV Top Wash car washes in eleven European countries can choose just the right wash for their cars from the three different programs on offer.

These programs are designed to take care of different cleansing needs - ranging from the Top Wash Standard Wash for light cleansing up to the Top Wash Sensation Wash for extra special intensive car care.

In eight minutes, the new Top Wash Sensation Program sprays your car twice with active cleansing foam, gives it a high-pressure pre-wash before a thorough scrub - wheels and rims as well as a under-chassis wash included - followed by a TOPWAX massage and, as a final touch, a good polish so it shines like new.

Standardized OMV Top Wash Programs guarantee quality

In OMV customers in Serbia can take advantage of a comprehensive network of professional car washes. All OMV car washes offer gentle, but thorough cleansing - guaranteed by standardized and optimized programs as well as continuous quality control.

According to Karoly Lajko, Head of OMVs Filling Station Business in Serbia: "While re-launching our OMV Top Wash program, we've kept in mind the needs of our customers which is why we've paid special attention to simplifying the program structure, providing a quicker wash service and ensuring a good value for the same high quality standards.

Additionally, we have recently begun using top-quality cleansing products from Caramba in all our OMV Top Wash facilities.”

New car wash design

To make things both simpler and more logical from the point of view of the customer, the OMV Top Wash design has also been completely overhauled.

"With this re-launch, we want to strengthen and extend our premium position in the car wash segment while also offering our customers standardized, self-explanatory orientation," commented Lajko.

Free car care set as a kick-off promotion

Throughout the promotion in March, OMV customers who purchase the OMV Top Wash Sensation Program will also receive a free auto care set comprised of a Caramba Magic Wonder cleaning spray as well as a Caramba microfibre cloth and an OMV Top Wash air freshener.


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