Turnover during the summer sales has plunged this year, despite discounts reaching up to 80 percent, due to the economic crisis, and market factors said that this was only to be expected.

The economic crisis and the prevailing climate of insecurity makes the consumer extremely careful and hesitant, according to market representatives.

As a result, in many parts of the country a significant fall in turnover has been recorded that reaches 25 percent, although in some parts of the country there have been signs of improvement.

To date, according to estimations by local chambers of commerce, the biggest declines have been recorded in Attica prefecture and in Thessaloniki, while the biggest rises in shops' turnover are on Crete, especially in Heraklion, and in Patras, northwestern Peloponnese.