Croatian business platform www.fullbusiness.com has expanded its booming online service into television.

The company that aims to operate as an alternative Chamber of Commerce has already attracted close to 2,000 businesses which it aims to help and support through providing an exchange of ideas and opportunities.

The Herus Group from the Adriatic port of Split launched the original service as a response to the economic crisis focusing particularly on small businesses and helping them to grow by attracting investment and business, finding staff and sharing experiences. Now in addition to the company's platform it offers FullTV that runs short documentary items explaining each company's ideology, products and services and plans for the future to further help in the search for business and expansion opportunities.

The channel is available via IPTV platforms Bnet and OptimaTV, and managers are also in discussion with MaxTV and IskonTV as well. Tomislav Bajic, president of the Herus Group based in the Adriatic port of Split, told the Croatian Times that international business partners were a priority and added:

"We have already had the first enquiries from abroad from companies that want to use our Fullbusiness business platform to get involved in the market here and find partners. This week we've had a request from Austria from a company that would like to become active in the Croatian market. We believe that the launch of TV channel FullTV will be a further string to our bow."

FullTV is already available in over 200,000 Croatian households, but that number will soon triple once the negotiations with the other potential partners are completed.