Minister for Culture and Information Nebojsa Bradic has evaluated that "purely economic reasons" are behind the announcement of the WAZ media group to pull out of Serbia's market.

"When a company does not achieve a part of the projected economic policy it moves on to another market. It is nothing new and unusual," Minister Bradic said for Vecernje Novosti.

Bradic said that WAZ had not approached the Ministry of Culture with any kind of remarks that would indicate that it is encountering problems with the operation of the dailies Politika and Dnevnik.

"I believe that it will soon become a normal thing to have media change their owner, according to the market demands," said Bradic.

Bradic also expressed his confidence that Politika will gain new co-owners who will enable it to operate well and that the withdrawal of WAZ should not shake up the domestic media scene.

Bradic underscored that the upcoming presentation of a media study, which should regulate the situation in the domestic media scene, is the beginning of the European path for Serbia's media.

German Ambassador to Serbia Wolfram Maas told that he is not satisfied with the decision of one of Germany's investors to pull out of Serbia.

Commenting on the decision of the WAZ media group to pull out of the Serbian market and sell off 50 % of its shares, Maas said that it was the company's business decision and that he is not informed about its decision to pull out of Serbia.

I cannot be happy about it, because I have been investing efforts for three years to present Serbia as a country suitable for foreign investments, specified Ambassador Maas, responding to a journalist question.