The first conference of the South East and Central Europe PR Organisation (SECEPRO) will take place in Ljubljana, Slovenia on 26 and 27 May 2011. It will focus on the Future of Public Relations and the Media Business, including PR Education and PR Networking.

SECEPRO is an independent, non-profit network of media experts and PR professionals in South, East and Central Europe.

Founded in cooperation with the Vienna-based South East Europe Media Organisation (SEEMO), an affiliate of the International Press Institute (IPI), SECEPRO is the only PR platform in the region. It aims is to facilitate collaboration and exchange among journalists and public relations, advertising and marketing agencies.

The first SECEPRO conference is organized in cooperation with the Trieste-based Central European Initiative (CEI), SEEMO and the International Media Center-Slovenia, based in Portoroz.

The event is expected to attract numerous professionals from the region. Zoran Jankovic, the mayor of the city Ljubljana, will inaugurate the event with a welcome dinner for all the participants.

Samra Luckin, the director of BORAM, a PR agency from Sarajevo, Bosnia Herzegovina, Mitja Mesol from the International Media Center-Slovenia, and Oliver Vujovic, SEEMO Secretary General, will chair the conference.

Introductory speeches will be delivered by Gordana Vilovic from the University of Zagreb, Thomas Bauer from the University of Vienna, and Marko Milosavljevic from the University of Ljubljana.