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Serbia’s Foodland gears up for Bulgarian market entry

09. September 2010. | 12:39

Source: Dnevnik

Speaking to SeeNews newswire, Foodland director general, Dragan Stojic said the company has started exports to Ukraine and plans to enter the markets of Bulgaria and Austria by the end of the year through the outlets of its German partner Metro Cash&Carry.

Serbian food maker Foodland plans to set foot on the Bulgarian market by the end of the year

Speaking to SeeNews newswire, Foodland director general, Dragan Stojic said the company has started exports to Ukraine and plans to enter the markets of Bulgaria and Austria by the end of the year through the outlets of its German partner Metro Cash&Carry.

Foodland started sales in Ukraine earlier this year and plans to raise around EUR 200,000 per year in exports to that country.

The company sells olives, dried tomatoes, capers and black-olive paste in the Metro outlets in Ukraine and plans to expand this product range by adding various canned foods.

Foodland raised its output by 10% in 2009 and plans a further 17% rise in the current year, Stojic said without elaborating.

“We are definitely going towards reaching this target after scoring 10% growth in the first six months,” he told SeeNews in an emailed interview.

Foodland was set up in 1998 in Belgrade. Its factory is located 250 kilometres south of the capital city, in the outskirts of the Kopaonik mountain. It has been producing items under Metro's Fine Food label for Metro’s hypermarkets in Serbia and Hungary since 2009.

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