Talking about the promotional campaign "Enjoy Life BiH", it is important to mention that FIPA is initiator of the campaign on improving the image of BiH, with financial support from USAID, its distribution through economic diplomacy, as well as broadcast on CNN, BBC and other TV channels.

The campaign was aimed at helping the change of the visual perception on BiH as a country of war and wartime heritage.

The goal of this video and its showing on CNN was for the world to finally see that BiH is no longer in war, and to finally remove the negative image it had.

The first broadcast of the film "Enjoy Life" on the surreal beauties of Bosnia and Herzegovina in the form of nine different videos which presented BiH on the world’s the most powerful TV station – CNN, began on October 5th 2006 at 10.18 hrs in the "Business" show.

At the international festivals and fairs the campaign has been rewarded and assessed as very positive in an aim to change the image of BiH and attract not only tourists but also foreign investors.

According to some indicators, results of the promotional efforts of FIPA have contributed to the increase of foreign investments in Bosnia and Herzegovina and the number of tourist visits to BiH.

FIPA has also created a promotional campaign "Enjoy Business". Its goal was to show BiH as the country that offers the possibility of safe, successful business and a stable market.