Company ABC Srbija organised in Belgrade on Friday a conference on digital business dubbed 'The Digital Impact', during which several reputable world experts presented their experiences and knowledge to over 200 local participants.

The conference on the influence of digital technology and digital communication on the world of the media and marketing gathered leaders of media houses, marketing agencies, marketing departments in companies, publishers and website owners.

The aim is to bring the latest global findings and experiences to Serbia and to provide education in this field, thus enabling as many people as possible to get a first-hand experience with regard to the world of digital marketing, ABC Srbija Director Milan Kovacevic told Tanjug during an interval at the conference.

During the meeting, ABC Srbija and Gemius company signed a contract on cooperation which would enable the system of research into the demography of website visitors to be introduced in Serbia. The conference was held with the support from USAID and Airlex Serbia.