Greek e-commerce market to surpass 5.0 bln euros
23. March 2012. | 10:25
The study was presented by G. Doukidis, a professor of e-commerce and business at the Athens University, and by Stephanos Komninos, Commerce secretary-general, during a meeting with reporters to present the ministry's actions to better regulate e-commerce in the country, a sector which grows dynamically offering an alternative proposal to enterprises and young enterpreuners during the deep economic crisis.
The Development, Competitiveness and Shipping ministry, in cooperation with the Athens Economic University began an effort to assess the e-commerce market, to create a register and offering certification of operation.
The e-commerce market is growing by at least 30 pct annually, with around 1,500,000 Greeks recorded as mature online consumers. The cost of creating an e-shop has fallen to 5,000 euros from 30,000 euros two years ago. Electronic products are the main products sold through the market, although travel packages are gradually gaining market share.