The First International Investment Conference "Bulgaria: Business Up" is taking place in the Bulgarian capital Sofia on Friday.

"Bulgaria: Business UP" is a new initiative designed to analyze and promote Bulgaria's advantages as a foreign investment destination.

The forum will be opened by Bulgarian Economy Minister Delyan Dobrev, Deputy Finance Minister Boryana Pencheva, and InvestBulgaria Agency Director Borislav Stefanov.

The "Bulgaria: Business UP" Conference is being held at the Sheraton Sofia Hotel Balkan featuring key government representatives, top executives and businesspeople, and leading economists from Bulgaria and abroad.

The goal of the "Bulgaria: Business UP" investment conference is to present to the international business community the highly favorable investment climate in Bulgaria as well as the variety of opportunities for successful and sustainable business that the country has to offer.

The conference will also focus on the best practices of the leading foreign investors in Bulgaria.

"Bulgaria: Business UP" is organized by Novinite.com (Sofia News Agency), the largest Bularian English-language media, and Novinite.bg, a Bulgarian-language news website, together with the InvestBulgaria Agency.

"Bulgaria: Business UP" has already been enjoying great media interest as it provides the participants with the opportunity to reach an influential audience of international experts, ambassadors, and businesspeople from Bulgaria and around the world.